Today was filled with a lot of people, and I mean a LOT of people. The Comic Con FaceBook page lists Comic Con as Sold Out. Various sources list that Friday broke 50,000 tickets sold and attendance. Based upon reported economic impact from other conventions (specifically the 130,000 attendees at San Diego Comic Con who spent $180 million and the 46,000 people at Dragon Con in Atlanta who spent $40 million, both listed on KSL.com) the average person attending Salt Lake Comic Con will spend about $900 to $1000.
What that means: Take 50,000 people (low estimate) and have them spend $1000 each (high estimate, but easy math). That means $50 Million dollars were spent, much of that is in the local market. There were vendors from around the world (Weta Workshop from New Zealand, for example) but a lot of them were local and really got a chance to shine.
We talked to artists, authors, game stores, costume shops, chocolate makers, cake decorators, a 3d printer supplier, a pinball machine specialist, jewelers, and guys who dress up as dinosaurs. Each of them put their faith in Salt Lake Comic Con and were here showing off everything they could do. And, over the next several weeks, we will be show casing some of our favorites. Every one of these shops is within driving distance of Salt Lake City.
This project will take some time. We want to get hold of people involved at the business and ask them about what they do. I can talk about each of them, and I have a stack of business cards on my desk, but we want the businesses to put in their own words what they do, how they do it, and how they benefited from Comic Con.
In the mean time, it is time to say Thank You! Thank You for reading this blog. Thank You to Dan Farr for bringing Comic Con to Utah and letting me get involved. Finally, Thank You to my family for putting up with me during this crazy week.
We will update this post when numbers become available. I would imagine attendance numbers will be available within a few days. The financial numbers will likely take much longer, but we will try to keep everyone updated.
Update: The information we have been able to find for first year Salt Lake Comic Con shows an attendance of 70-80,000 people. To put that in perspective, the first year New York Comic Con had 33,000. Way to go Dan Farr, Salt Lake Comic Con crew, and special thanks to all the guests, attendees, and vendors for making the show awesome!